Research-led designUI/UX Design
Fix where people drop out, before you build
User Experience (UX) research, flows and clickable prototypes for UK products, booking flows and sites. Tested with real users. From £249 a month.
- Testing with real users, not just opinions
- Clickable prototype you can put in front of customers
- Developer-ready files, or we build it too
- 2–4weeks per project
- £249per month, from
- 5users per test round
- +38%average conversion lift
Built for three kinds of project
Design work pays off most when something already exists and people are dropping out of it.
- Existing site
Visitors leave without enquiring
Sites with decent traffic but poor conversion, where the problem is the journey rather than the look.
Usually Review · £249/mo
- Booking or checkout
People start but do not finish
Multi-step flows for bookings, quotes or purchases where each extra step loses customers.
Usually Redesign · £499/mo
- New product
You are about to build something
Apps and platforms that need testing with real users before any development money is spent.
Usually Product · £899/mo
From research to developer-ready files
Each project picks the steps it needs. Most include research, flows and a prototype.
- User Experience (UX) ResearchInterviews, analytics and session recordings1 wk
- UX auditA ranked list of problems and fixes1 wk
- User flows and wireframesThe journey mapped step by step1–2 wks
- User Interface (UI) DesignFull visual design for every screen2–3 wks
- Prototyping and testingClickable prototype tested with five users1 wk
- Design systemsReusable components for your team3–4 wks
Shared files, open process
You get access to every file as we work, and a handover your developers can build from without guessing.
- Figma files in your account
- Recorded test sessions included
Violet marks what we most often recommend
Design
Screens and prototypes
- Figma (often recommended)
- FigJam
Research
Understanding real behaviour
- Hotjar (often recommended)
- Maze
- Analytics 4
Testing
Sessions with real users
- Lookback (often recommended)
- Zoom
Handover
Built without guesswork
- Storybook (often recommended)
- Notion
- Jira
Four weeks from problem to prototype
You see the findings, the flows and the designs as they develop, and join the test sessions if you want to.
- Week 1
Research
Analytics, recordings and interviews to find where and why people drop out.
YouShare access
- Week 1
Findings
A ranked list of problems, with the likely effect of fixing each.
YouAgree priorities
- Week 2
Flows and wireframes
The new journey mapped out before any visual design.
YouReview the flow
- Week 3
Design and prototype
Full designs turned into a clickable prototype.
YouSign off the designs
- Week 4
Test and hand over
Tested with five users, refined, and handed to your developers.
YouWatch a session
Want us to build it too? Design fees are credited against a Website Design or Software plan.
See the plansJourneys we have fixed for UK businesses
Health · Maidstone
Clinic booking flow, five steps to two
+54%completed bookings
3 wksproject
BookingRetail · Nationwide
Checkout redesign for a D2C brand
+38%conversion
4 wksproject
CheckoutFinance · London
Onboarding for a lending app
−47%drop-off
5 wksproject
Product
Want to see one like yours?
Tell us your sector and we will send two relevant examples with the numbers behind them.
Choose a plan, pay monthly
Priced per project and spread over six monthly payments. Credited in full if we go on to build it for you.
Review
A UX audit and fix list for an existing site.
£249 /month
£199 deposit, then 6 × £249
What you get
- Analytics and recording review
- Ranked problem list
- Wireframes for top three fixes
- One round of user testing
- Findings presentation
Start your order: Review planNothing taken today · free to cancel before kickoff
Redesign
Most chosenOne key journey redesigned and tested.
£499 /month
£399 deposit, then 6 × £499
Everything in Review, plus
- User interviews
- Full flow redesign
- UI design for every screen
- Clickable prototype
- Developer handover
Start your order: Redesign planNothing taken today · free to cancel before kickoff
Product
A new product designed end to end.
£899 /month
£699 deposit, then 6 × £899
Everything in Redesign, plus
- Discovery workshops
- Up to 30 screens
- Two rounds of testing
- Starter design system
- Build support during development
Start your order: Product planNothing taken today · free to cancel before kickoff
How the instalments work
A deposit, then equal monthly payments. Instalment plans are payment schedules for our own services, agreed directly with Apex. They are not credit agreements, no interest is charged, and no credit check is carried out.
Riverside Clinics doubled online bookings
Research showed patients abandoning at the insurance step. The Redesign plan cut the flow from five steps to two.
“We thought we needed a new website. It turned out we needed two fewer steps in the booking form.”
- +54%completed bookings
- −40%calls to reception
- 3 wksfrom research to launch
Ordinary businesses, plainly said
Every quote below is from a UK client. We will put you in touch with any of them.
“Watching real patients use our booking form was uncomfortable and incredibly useful.”
Laura BennettPractice Manager, Riverside Clinics — Maidstone “The handover was so clear our developers built it without a single question.”
Chris AdeyemiHead of Digital, D2C retail — Nationwide “We tested the product before we built it and changed half of it. That saved us months.”
Mei LinFounder, lending app — London
Fixed monthly figure
Agreed before we start, unchanged for the term.
You own everything
Files, accounts and data in your name.
Named team, no outsourcing
In-house specialists in Kent.
GDPR compliant
Data held in UK and EU regions.
What is the difference between UI and UX?
User Experience (UX) is how the journey works: the steps, the order and what people understand. User Interface (UI) is how each screen looks. We do both, and UX comes first.
Who are the test users?
Where possible, your real customers. Otherwise we recruit people who match them. Five users per round finds most usability problems.
Can you build the design too?
Yes. Our Website Design and Software teams build from the same files, and your design fee is credited against the build.
We already have developers. Does that work?
Yes. We hand over annotated Figma files and components, and stay available to answer questions during their build.
How long does a project take?
Reviews take about two weeks, single-journey redesigns three to four weeks, and new products six weeks or more.
Start your UX project from £249 a month
Book a free UX review. Send us the page where people drop out and we will show you three likely reasons why.