Scoped on a callSoftware Development
Software built around how your team works
Web apps, portals and internal tools for UK businesses that have outgrown spreadsheets. Built in two-week sprints and quoted after a scoping call.
- Fixed-price discovery before any build
- Working software every two weeks
- You own the code, the data and the IP
- 2 wksper sprint, with a demo
- £2,400fixed-price discovery
- 41systems in production
- 100%code and IP handed over
Built for three kinds of problem
Most projects start with a process that works but takes too long, lives in spreadsheets or depends on one person.
- Operations
Admin is eating your week
Quoting, scheduling and job tracking done by hand, with the same data typed into three places.
Typically 8–12 weeks
- Customer-facing
Clients need to log in
Portals for orders, documents, bookings or progress, so your team stops answering the same emails.
Typically 10–16 weeks
- New product
You are building a platform
An idea that needs to be tested with real users before you commit to a full build.
Typically 12+ weeks
Software that replaces the workaround
Six common builds. Most projects combine two or three.
- Internal toolsQuoting, scheduling, job and stock management8–12 wks
- Client portalsLogins, documents, orders and progress tracking10–14 wks
- Booking platformsAvailability, payments and staff calendars8–12 wks
- IntegrationsConnecting Xero, HubSpot and your other tools2–6 wks
- Minimum viable productsA first version to test with real users10–16 wks
- Rescue and modernisationTaking over or rebuilding an existing systemScoped
Proven technology, clearly explained
We choose widely used tools so any competent developer can take the code on after us, and we explain every choice in plain English.
- No proprietary framework or licence
- Documentation and tests handed over
Violet marks what we most often recommend
Front end
Fast, accessible interfaces
- React (often recommended)
- Next.js (often recommended)
- TypeScript
Back end
Reliable and well understood
- Node.js (often recommended)
- Laravel
- Python
Data
Your data, in your account
- PostgreSQL (often recommended)
- Supabase
- Redis
Hosting
UK and EU regions, GDPR compliant
- AWS (often recommended)
- Vercel
- Cloudflare
Small steps, working software
Every two weeks you see a demo of something that works. Nothing is built that you have not seen designed first.
- Day 1
Scoping call
Forty-five minutes on the problem, who uses it and what success looks like.
YouWalk us through the process
- Weeks 1–2
Discovery
Workshops, a clickable prototype and a fixed quote for the build.
YouTwo workshops
- Sprints
Build
Two-week sprints, each ending in a demo and your feedback.
YouThirty-minute demo
- Final sprint
Test and launch
Tested with your team, data migrated, staff trained.
YouTest with real work
- Ongoing
Support
Monitoring, fixes and new features on a monthly support plan.
YouReport issues
Discovery is fixed at £2,400. If you do not go ahead, you keep the spec and prototype.
How pricing worksSystems we have built for UK businesses
Construction · Kent
Quoting and job tracking tool
20 hrssaved a week
10 wksto launch
InternalLogistics · Midlands
Customer portal with live tracking
−62%status calls
14 wksto launch
PortalEducation · London
Tutor booking marketplace MVP
1,200bookings, first term
12 wksto launch
MVP
Want to see one like yours?
Tell us your sector and we will send two relevant examples with the numbers behind them.
Every build starts with a call
Software is too varied for a price list. A free scoping call tells you whether we are the right fit, and a fixed-price discovery tells you exactly what the build will cost.
Scoping call
Free
45 minutes
The problem, the people who use it, and a rough range for the build.
Discovery
£2,400
Fixed · 2 weeks
Workshops, a clickable prototype, a written spec and a fixed quote.
Build
Quoted
Monthly instalments
Two-week sprints, paid monthly across the build. Typical projects £18k–£60k.
Paying for a build
Builds are paid in equal monthly instalments across the project, agreed directly with Apex. They are not credit agreements, no interest is charged, and no credit check is carried out.
Keystone Builders quote in ten minutes instead of two hours
A quoting and job tracking tool replacing four spreadsheets, connected to Xero, built in five sprints.
“Our estimator used to spend Friday afternoons on quotes. Now he is on site, and quotes go out the same day.”
- 20 hrsadmin saved every week
- +31%quotes won
- 10 wksfrom discovery to launch
Ordinary businesses, plainly said
Every quote below is from a UK client. We will put you in touch with any of them.
“We saw working software every fortnight. There was never a big reveal at the end.”
Neil FletcherManaging Director, Keystone Builders — Kent “They took over a half-finished system from another agency and got it live in eight weeks.”
Sarah MensahOperations Director, logistics — Midlands “The prototype from discovery was enough to raise our first round.”
Oliver GrantFounder, education platform — London
Fixed monthly figure
Agreed before we start, unchanged for the term.
You own everything
Files, accounts and data in your name.
Named team, no outsourcing
In-house specialists in Kent.
GDPR compliant
Data held in UK and EU regions.
How much does custom software cost?
Most of our builds fall between £18,000 and £60,000. After discovery you get a fixed quote, so the number does not move unless the scope does.
Who owns the code?
You do, from the first commit. The code lives in a repository in your name and the intellectual property is assigned to you in the contract.
Can we pay monthly?
Yes. Builds are paid in equal monthly instalments across the project, with no interest and no credit check.
What if we need changes mid-build?
Priorities can change between sprints. We show you the effect on the timeline and cost before anything is agreed.
Do you support it after launch?
Yes, on a monthly support plan covering hosting, monitoring, fixes and a set number of hours for new features.
Tell us about the problem
Book a free 45-minute scoping call. You will leave with a rough cost range and an honest view on whether custom software is the right answer.