Hartley & Sons have roofed Kent for three generations. Their work was good, but they were invisible online. We rebuilt the site around a quote form and ranked them in every town they cover.
01 · The problem
Almost every job came from a past customer or a neighbour. That worked while the older generation ran the firm, but it left the diary empty from November to March. The old site was eight years old, did not work on phones and had no way to ask for a quote.
02 · What we did
We spent a morning on site with the team to learn how a job is quoted, then designed backwards from that conversation.
Roof type, the problem, a photo and a postcode. The team can now price most jobs before a site visit.
Most visits come from a phone, often from someone standing under a leak. Every page loads in about a second.
Fourteen local pages with real projects from each area, plus a Google Business Profile we manage monthly.
03 · The outcome
Quote requests passed the old summer peak in the second month after launch and kept climbing through winter. The team hired a fourth crew in January.
| Month | Requests |
|---|---|
| Mar | 6 |
| Apr | 7 |
| May | 5 |
| Jun | 8 |
| Jul (launch) | 14 |
| Aug | 19 |
| Sep | 22 |
| Oct | 25 |
| Nov | 27 |
| Dec | 29 |
| Jan | 31 |
| Feb | 29 |
“We paid the first month and had more quote requests by the third week than in the whole of the previous quarter.”
04 · Services used
From£149/mo
From£349/mo
The same site and local SEO setup, adapted to your trade and your towns. Twelve monthly payments, no interest, and work starts the week you sign.
Trades · Ashford
From6to29quote requests a month
Trades · Medway
From3 daystosame dayinvoice turnaround
Property · Folkestone
From4to17landlord enquiries a month
